Sherwood Florist teams with SoCal Grooming to create Floral Inspired Product Line
Balloons and chocolates have long been a staple add-on sale for Flower Shops, in fact I doubt there is one that doesn't offer that along with their Red Roses. But beyond offering, maybe a teddy bear or greeting cards, florists do not usually offer too many other choices.
Busy Flower Shop owners/designers have little time for merchandising an entire Gift Shop while trying to showcase their prized Floral Designs! Their focus is usually on fending off the relentless competition they face from multiple fronts - Grocery Store Florist that can undercut them on price, internet Floral Clearinghouses that cut into their margins, and public with little awareness of why a delivered Floral Arrangements from your local Florist is still a uniquely special gift of love, appreciation, and sympathy, sometimes all in the same arrangement.
Bath & Body Products & Flowers, a Natural Fit!
SoCal Grooming Company, working alongside with Sherwood Florist of Claremont, CA developed a line of Bath and Body Products inspired by the flowers they use to design their lush floral designs. Roses, Peonies and others were the inspiration we used to infuse our Body Lotions, Scrubs and other delightful products. Fragrance designers have long been inspired by floral scents and we use many Botanical Extracts and other ingredients made with flowers, making this collaboration an easy fit!
A few months ago my girlfriend Emma DeLira unexpectedly took over as Interim Women's Cross Country Head Coach for Pomona Pitzer Colleges. While undoubtedly a great opportunity, there was a daunting amount of work and planning to do before the season started.
To start the season, the Pomona Pitzer ladies go through a tough 10 day double workout conditioning program. The ladies can be under tremendous pressure during that two week period. They somehow have to juggle moving in, starting classes, countless meetings, workshops, orientations and to top it off, training a few hours twice a day. It's no surprise Coach Emma wanted to give them a break!
During dinner one recent evening we began to brainstorm some fun team-building activities to reward them for their hard work. After talking a bit, Emma remembered that I had mentioned we were putting together kits using our personal Care Bases.
Conveniently, I work for one of the leading White Label Personal & Beauty Care Manufacturers in the country, Essentials by Catalina. We Manufacture Body Lotions, Face Creams, Shampoos, Soaps, and more for hundreds of small and large retailers, distributors, and other entrepreneurs. Our clients take our Bases and make them their own, adding Fragrances, Essential Oils, Colorant, Botanical Extracts, and many other Raw Ingredients to create their own, unique products.
And while most of our clients are experienced crafters, soapmakers, etc., folks that have some experience working with oils and cosmetic chemicals, there are many others that do not. This group of customers has often asked us for something like a "starter kit" for our Personal Care Bases. For example, a kit that would include a gallon of our A.C. & E. Body Lotions, enough bottles with closures to fill and enough Fragrance and Color fully customize it. That way, even someone with little to no experience could whip up something amazing and better than anything they could buy at their local drugstore.
I knew the second she suggested it that the team would be perfect to test out our "kit" idea!
Could they do it?!
I was excited to put together a few kits for the team, knowing it would be the perfect way to see if our Bases were stable and straightforward enough to use that even a complete novice could make their own, personally customized, salon quality beauty care products.
Emma was excited knowing that the team would have a great bonding experience where leadership opportunities and lessons in teamwork would naturally arise. She was anxious to see what types of personalities would arise and was hoping that the young team would start to develop team leaders that could take the incoming class under their wings.
I think we were both so excited about it that we started working on that very night!
So Many Options!
We wanted to put together kits that would be useful and fun to make. Soaps, Scrubs, and a Face Mask seemed like a great place to start.
Soaps were something they could use daily, considering how much running they do, so that was an easy choice!
A Scrub is a must for outdoor, active people. Accumulated dirt, grime gets cleared away to reveal bright new skin gently with our Sugar & Shea Body Scrub; another obvious choice.
We chose a Face Mask for the final product knowing that they would get a kick out of using them on each other days and weeks later.
In our next blog post we will highlight the kits we put together and show you how creative the ladies got with their products!
Summer should be all about outdoor fun and adventures, it's a shame that sometimes little things like blisters, bug bites or illness can ruin your fun or even cut a trip short.
SoCal Grooming Company knows that in order to play hard, it pays to be a little prepared!
WONDER BALM, HYDRAMIST BUG REPELLENT, & our NO-RINSE CLEANER. These three items come with us everywhere. We have them in the car, our travel bags, gym bags and backpacks!
Each one is full of natural oils, butters botanical extracts and scented with only Essential Oils. Our WONDER BALM Moisturizing Lotion Stick is will prevent chafing, even under the toughest conditions. It has been extensively field tested by Emma de Lira and her group of dedicated UltrMarathon runners and they all love how long lasting and effective it is at protecting you from the elements.
Our HydraMist Bug Repellent provides effective protection against bugs with an Alcohol-Free Bug Spray. It keeps bugs away while leaving your skin moisturized.
A bathroom is sometimes hard to find while out in the middle of the woods. Fortunately, we always carry some of our No Rinse Cleaner with us to keep our hands, and anything else we use it on, clean!
Our Wonder balm is the product that started it all. Emma runs Ultra-Marathons, 50K+ runs through hills, mountains and valleys. Needless to say, her body can take a beating out there, the distance, conditions, and constant friction are a perfect storm for skin damaging chafing and blisters.
Our lab worked and we field tested dozens of formulas until we found just the right balance of oils and butters. Our final formula includes generous portions of Beeswax, Mango, Cocoa and Shea Butters to which we add Almond, Avocado, Macadamia and Argan Oils.
This unique blend of oils and Butters, along with our Therapeutic Blend of Essential Oils makes our Wonder Balm the finest, most effective Anti-Chafe Stick on the market today!
We tested dozens of variations before we settled on this one. It stays on without clogging your pores which makes it great to use daily. The tube is super convenient and easy to use!
Enriched with Aloe Vera and Botanical Extracts that nourish and condition your skin. Lightweight, oil-free, it is the perfect base for our Bug Repellent. It is an excellent carrier for Essential Oils and will keep your skin moisturized while outdoors in the Summer heat.
Our Exclusive Essential Oil Blend includes Pure Lemongrass, Citronella, Tea Tree and Triple Citrus Mix of Grapefruit, Lemon, Lime & Orange Essential Oils. Each one is of the highest quality and incredibly concentrated in strength.
Our hands may come into contact with billions of germs every day Any hard surface at home or in public places can harbor germs and bacteria. Hands coming in contact with table tops, desks, phones, etc pick up these germs. Our hands are one of the most frequent transmission routes for many types of infections as they come into direct contact with known portals of entry for pathogens (mouth, nose, conjunctiva of the eyes). Therefore, practicing proper hand hygiene is the easiest way to help reduce infections. Hand washing is among the easiest way to prevent the spread of germs that can cause illness. When soap and water are not available our Rinse-Free Hand Wash Gel is a great alternative.